The Challenge
United Way of the Cape Fear Area supports a wide ecosystem of nonprofits, initiatives, and community partners, all working toward long-term impact across the region. While their work touches thousands of lives, the challenge was capturing that impact in a way that felt cohesive, human, and emotionally resonant over the course of an entire year.
They needed consistent, high-quality video content that could:
- Document key fundraising and community events
- Elevate the stories of individual nonprofits within their network
- Build momentum and trust leading into their year-end gala, where critical fundraising takes place
The goal was not just documentation, but storytelling that reinforced United Way’s mission and demonstrated tangible community impact.
The Solution
Heir Media partnered with United Way of the Cape Fear Area as a year-long video production collaborator, providing visual continuity and narrative depth across multiple touchpoints.
We captured signature events, such as the Spring Trike Race, highlighting community engagement, energy, and shared purpose. Beyond events, we conducted interviews and filmed on location with many of the nonprofit organizations within United Way’s ecosystem, centering the people, programs, and outcomes that make the mission real.
To culminate the year’s work, we produced the video content for United Way’s year-end gala, crafting a compelling visual story designed to inspire generosity, reinforce trust, and clearly communicate the impact of donor support.
How We Helped
- Ongoing Partnership: Served as a consistent creative partner throughout the year, ensuring visual and narrative cohesion across all video content.
- Event Coverage: Documented major community and fundraising events, capturing both scale and intimate moments of connection.
- Nonprofit Storytelling: Filmed and interviewed multiple organizations within United Way’s network, giving voice to the people doing the work on the ground.
- Fundraising Support: Produced emotionally resonant video for the year-end gala, helping United Way connect mission to giving in a meaningful way.
- Mission Amplification: Helped translate complex, multi-layered community impact into clear, engaging visual stories.
The Result
Through a year of intentional video storytelling, United Way of the Cape Fear Area gained a robust visual library that reflects the depth, diversity, and humanity of their work. The content strengthened community connection, elevated partner organizations, and supported fundraising efforts by showing—not just telling—the impact of their mission.
How to Connect With Us
At Heir Media, we partner with brands that care deeply about intention, quality, and storytelling. Whether you’re launching a new product, refining your visual identity, or building a digital presence that truly reflects your values, we’re here to help bring your vision to life.
Interested in working with us?
Let’s start the conversation today; and we’ll help you build something thoughtful, lasting, and unmistakably yours.