Media Yeti is a company (and brand) that focuses on campaign and social media management for both brands and individuals. Their clients range from small businesses to real estate agents looking to further their reach. When they approached us, they were looking to rebrand— from their logo to color scheme, to collaterals.
How We Helped
Since this was a rebrand, we were interested in learning more about the company’s vision going forward, any keywords or phrases that they wanted associated with their brand, and whether they already had a color scheme in mind. Once we established the basics, we got to work creating the new logo, palette, and more.
Brand Identity Development & Collateral
Our goal was to make sure that every visual touchpoint of Media Yeti’s rebranding was accompanied with a hint of approachability. The crisp and simple color palette, combined with the tall and pronounced strokes of the pseudo-serif font accompanied by the laptop-carrying yeti, offer a simple and identifiable logo.