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byHeir Media

From Darkness to Radiance: Child of Light – A Powerful Testament of Hope Amidst a Battle Against Cancer

In a world often overshadowed by the darkness of illness, “Child of Light” emerges as a beacon of faith, resilience, and unwavering hope. This compelling and inspirational book, authored by Teresa Koska, takes readers on a transformative journey through the author’s personal battle against cancer, her unwavering faith in God, and her unending desire to encourage those around her, illuminating a path of radiant hope even in the most challenging circumstances. 

What started with simple words of encouragement to a small group of friends via email, quickly began to turn into more readers as Teresa’s (also known as TK to those close to her) words about her perspective of life through her faith in God prompted her to start a blog for others to follow. The blog, “Words by TK” follows TK’s journey through the toughest of circumstances in her battle with cancer.  Her words give us inspiration and hope as they are not really her words, but God’s words through her.  More than anything, TK wanted God’s message of love to be spread to as many people as she could reach.  Through her book, her words, and God’s words, we continue her mission of faith.

Teresa graduated from UNCW with a BA degree in Fine Arts.  She used her talents in creating Wilmington’s first and finest full scale event design company.  Her unique ideas and artistic touches set Teresa apart by providing her clients with memorable occasions specifically designed for them. She found joy in painting as a release from the everyday demands of a busy lifestyle.  Her paintings are an expression of her love for art and beauty.  With subjects centered around her hometown of Wilmington, NC, Teresa transformed the canvas through her use of depth and layers to draw her audience into the nature which surrounds them. Teresa truly appreciated life and all the wonder of the natural world around her. As an artist, she enjoyed expressing her love of God’s creations by transforming even the simplest tree branch into a thing of beauty. She had a special place in her heart for all children and was known as YaYa to the many dear ones she cared for over the years. Her faithful soul shone through every day through her generosity and giving of herself to others. Teresa passed away on Oct 30, 2015 after a long battle with cancer.

“Child of Light” was released on December 2023, and can be purchased at Barnes & Noble, Amazon, Books A Million, Walmart, Foyles, ThriftBooks, and other major retailers. You can also purchase Teresa’s art at https://fineartamerica.com/art/teresa+koska. For more information about the book, email: contactus@hrminc.net or call 910-765-4422. 

CategoriesBusiness Development Consultancy Design Filmmaking Game Development Publishing
byHeir Media

Bridging the Gap: Creatives and Clients

Bridging the Gap: Creatives and Clients

Let’s be on honest, we all have heard potential clients say, “your packages are too expensive”, “do you have a discount?”, or “I can find someone who can do it cheaper.”

 

This can be frustrating especially for freelancers, start-ups, and small businesses because we have to make a profit in order to keep the lights on and food on our tables. However, clients (potential and actual) have the right to control where they spend their money just like anyone else.

 

And if we are completely honest, you probably could find someone to do it cheaper, but the question that clients really should be asking is, “if I choose to invest my money into your services or product, then can you guarantee that your work will reach my expectations?” And I mean reasonable expectations of course.

Portfolio

Early on, creatives will want to ensure that potential clients have seen at least one example of your previous works, so they can have realistic expectations for the project that they are hiring you for since we all know that there are clients that want Hollywood level quality for little to no budget.

 

This is why creatives need to build a quality portfolio, and why clients need to view them— because portfolios are the best way to gauge the quality or value that the creative will bring to each project. This also allows clients to know what look the creative generally gravitates towards and whether that look and feel is one that the client is interested in.

However, if you are just starting out, then your client may still have some questions, fears, or, in the worst case, ask for a discount.

So, how can you minimize a client’s questions, fears, and desire for a discount?

 

The Right Package For You

Let’s be honest, there is no one answer that I could give that would stop every potential client from questioning your pricing; but, through clear communication, you can reassure your client by setting clear expectations for what the project entails and what it doesn’t.

 

Every freelancer, start-up, and small business should have a list of packages that gives a rough outline of what each package entails, so potential clients can see if there is a package that works for their needs.

There will be clients that ask for audio, video, and photo coverage of an event or project, despite the package they paid for only including video. You need to ensure that they know that adding onto their chosen package will increase the price, as it may require more help (boom operator, photo editor, audio engineer, etc.), and it will undoubtedly require more time.

However, there will always be clients that want to pick-and-choose various parts of your different packages.

This should lead the creative to one question: “Should you allow custom packages?”

That’s a question you have to ask yourself: “Does this improve my brand?” and “Can I output consistent quality for each client, if they all asked for custom packages?”

Some of you will answer “yes,” while others will say, “no.” And that’s okay. All that matters is that you know your own limitations— whether based on ability, brand, reliable helpers, or something else.

There is a saying that I have been hearing a lot recently and that is, “Under promise, over deliver”.

Whether you are a freelancer, owner of a start-up, or small company president, these four words could be integral to your success (as you recognize that you do not have access to the same budget as a large company for each project that you are hired to create), but you will still reach and surpass expectations by giving clients more value than they expected— given the limitations.

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