CategoriesBranding Design

The Need For Branding

The business landscape is constantly changing; and, in the flurry of different advertisements and jingles, how are businesses supposed to gain (and maintain) new clients? The answer to that question is, usually, marketing. A strong and well-aimed marketing campaign can be the difference between client acquisition, and a hot lead turning cold. Marketing tells all potential clients why they need your help and expertise over all others.

Say you have your marketing push planned— one-sheets, advertisements, business cards. You have the entire arsenal ready, and are ready to give them out. People receive them well, but there was one problem: after a week, no one remembered much about your services or products, nor did they remember who you were. You sent out advertisement materials of various types, but there was one thing that you forgot to ask about each of them: “Were any of these memorable?”

For each client, they see a plethora of ads everyday from different sources, all aiming to do the same thing you do— gaining them as a client or customer. When your advertisement (or even just your product) catches the eye of a potential client, how will they know who to go to? Easy, customized brand branding should be at the forefront of all your products and marketing materials.

Not sure how to do that on your own? Or maybe you just don’t have the time. This is where we come in. We’ll help you create personalized (and recognizable) branding that fits your mission, vision, and aesthetics.

Utilizing personalized branding will help your customers and clients connect all the products that they see to your company; and, if they like what they see, they will know who to go to. Simple steps, like using consistent brand colors, will help build brand recognition (allowing your audience to better know and recognize your products at from distance). This will allow your brand to cut through the noise of every other businesses. When branding, we must always remember that the point of branding is to create a unique voice for your company, in order to ensure that people can separate your brand from the rest— and remember it.

So, what would go into creating a strong cohesive brand that would be able to get the attention of your next client? Here are three points that you should consider (and that we will do for you when helping you design your brand’s visual touchpoints):

  1. Consistency. A strong brand will a consistent feel across every digital and physical place that their brand exists. If you walk into a Nike store in London, it will be consistent with how the brand represents itself on its social media and website as well.
  2. Color. The color that you choose to represent your brand matters just as much as the message you are trying to convey to your customers and clients. Take your time in better understanding what your brand is and isn’t; then understand what color schemes (palettes) work the best with your message.
  3. Voice. How you talk to your customers and clients will matter in how your brand is perceived. Chick-fil-a got to where it is today, by understanding this.

Branding is a necessary part of the business development and marketing lifecycle— it is essentially the heart and soul of a company/brand. Understanding what your brand is, and how to represent it are key to standing out from the competition and achieving longevity.

Feel free to contact us at or 443-221-2876 to let us help you elevate your branding today.

CategoriesBusiness Development Consultancy

Next Steps: Why You Need Media

Why You Need Media for Your Business

I hope all is well and your seizing every opportunity to build your business! 

There’s no better time than the present to increase productivity, sales, and recognition. We, at Heir Media, believe that the art of storytelling is the best way to accomplish this. The art of storytelling is more important than ever in the business world. In a fast-paced, constantly-connected world, it can be easy to lose sight of the human element in business. Storytelling allows businesses to connect with their customers and partners on a personal level, which can be the difference between a one-time transaction and a lifelong relationship. Through storytelling, you can connect with your audience on an emotional level and create a strong connection with your brand. When done well, it can make your brand more memorable and distinguish it from the competition, making you stand out in a crowded marketplace. There are many different ways to tell a story through film, book creation, design, or even creativity itself. The important thing is to find the right medium to deliver your message and product with passion and excellence.

It gives you the opportunity to show, not tell, potential customers why they should care about your products or services. So if you’re looking to take your brand to the next level, consider incorporating storytelling into your marketing strategy! Taking your brand to the next level via storytelling is what Heir Media does and is here to help you do just that!

Creativity is key to bringing your story to life, whether it’s in the form of visuals, words, or both. You may ask, “Who is Heir Media?” This is who Heir Media is and what we’re about.

We believe excellence in storytelling is Important for your business’ success, that is why our motto is “Where Creativity Meets Excellence”.

By creating an emotional connection with your audience, you will be able to better communicate your message and build trust with potential customers. Let’s connect, communicate, and build!

Are you passionate about your business and what you do? Passion is one of the most important ingredients for success in any field – including business. When you’re passionate about what you do, it shows in everything you do – from the quality of your work to the way you interact with customers or clients. If you want people to believe in what you’re selling, it’s essential that you believe in it yourself first!

Be inspired this day!

The art of storytelling is more important than ever in the business world. In a fast-paced, constantly-connected world, it can be easy to lose sight of the human element in business.


Our Services

Where Creativity Meets Excellence.

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Get Creative.

Every project is different. From commercials and TV spots, to novels and brand design; we are a one-stop-shop for both the business venture in its infancy and the entrepreneur who’s looking to take their brand to the next level. Take a look at a few of the services we offer below, or click the button to the right to see more.

Tell Your Story.

We pride ourselves on our personalized, creative (and oftentimes, innovative), story-first approach to each of our clients’ projects. We realize that every video, every logo design, every word that is written on your website directly effects your brand; and we also recognize that every brand (regardless of how big or small it is) has a story to tell… and we want to help you tell it!

Experience in a Variety of Fields.

Our team of creatives have created dozens of shorts, features, music videos, and ads (as well as published many books) for a variety of clients.