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byHeir Media

Embracing a Prosperous 2024: A Journey of Innovation and Growth

To Our Valued Team and Clients,

As we bid farewell to an eventful year marked by creativity, resilience, and exceptional achievements across the realms of filmmaking, branding, and publishing, I’m thrilled to share my excitement for the journey that awaits us in 2024.

I wanted to share my heartfelt appreciation for the incredible strides we’ve collectively made in 2023. Our journey has been one of creativity, innovation, and shared success, and I am confident that 2024 holds even greater promise for our energetic team.

Screenshot from film, 'Saving Savanna'
Screenshot from film, ‘Saving Savanna’

In this dynamic landscape where storytelling transcends mediums, our collective efforts in filmmaking, branding, and publishing have propelled us to new heights. The synergy between our expertise in filmmaking, our prowess in branding strategies, and our commitment to insightful publishing positions us uniquely to harness the power of storytelling in all its forms.

As we look to 2024, in the world of filmmaking, our goal is to continue to push the boundaries of creativity, telling stories that challenge, inspire, and captivate hearts and minds. Our dedication to cinematic excellence and narrative innovation will continue to set us apart, ensuring that our films resonate deeply with audiences worldwide.

Screenshot from film, 'Saving Savanna'
Screenshot from film, ‘Saving Savanna’

Our prowess in branding is a testament to our ability to shape identities and create lasting impressions. Our collaborative efforts have resulted in the development of impactful campaigns that not only reflect our clients’ visions but have also strengthened our position as a trendsetter in the industry. As we move forward, we will build on this success by staying attuned to market trends, embracing creativity, and delivering branding solutions that leave an enduring imprint on the audience.

'Child of Light' by Teresa Koska
Cover of the book, ‘Child of Light’ by Teresa Koska

In publishing, our commitment to disseminating knowledge and fostering creativity has been evident in every page we’ve crafted. Whether it’s through articles, books, or digital content, we’ve been champions of information and inspiration. In 2024, the knowledge we share and the stories we tell hold the power to inform, educate, and entertain. We will continue our commitment to delivering high-quality content across various platforms, enriching lives and expanding horizons through our publications.

Moreover, our success is rooted in our collaborative spirit. The synergy between filmmaking, branding, and publishing within our team is a testament to our collective strength and versatility. Our ability to seamlessly navigate these diverse realms sets us apart and positions us as a formidable force in the creative industry. We’ll continue to leverage this unique advantage as we embark on the exciting challenges and opportunities that 2024 has in store.

As we look ahead, we will remain united in our pursuit of excellence, creativity, and innovation. Together, we’ll script a year filled with groundbreaking films, impactful branding, and inspiring publications. I am incredibly proud of what we’ve achieved together, and I am excited about the boundless potential that awaits us in the coming year.

Here’s to an exhilarating, prosperous, and fulfilling 2024 for us all!

Warm regards,

Kimberly Bryan

President

CategoriesBusiness Development Consultancy Design Filmmaking Game Development Publishing
byHeir Media

Bridging the Gap: Creatives and Clients

Bridging the Gap: Creatives and Clients

Let’s be on honest, we all have heard potential clients say, “your packages are too expensive”, “do you have a discount?”, or “I can find someone who can do it cheaper.”

 

This can be frustrating especially for freelancers, start-ups, and small businesses because we have to make a profit in order to keep the lights on and food on our tables. However, clients (potential and actual) have the right to control where they spend their money just like anyone else.

 

And if we are completely honest, you probably could find someone to do it cheaper, but the question that clients really should be asking is, “if I choose to invest my money into your services or product, then can you guarantee that your work will reach my expectations?” And I mean reasonable expectations of course.

Portfolio

Early on, creatives will want to ensure that potential clients have seen at least one example of your previous works, so they can have realistic expectations for the project that they are hiring you for since we all know that there are clients that want Hollywood level quality for little to no budget.

 

This is why creatives need to build a quality portfolio, and why clients need to view them— because portfolios are the best way to gauge the quality or value that the creative will bring to each project. This also allows clients to know what look the creative generally gravitates towards and whether that look and feel is one that the client is interested in.

However, if you are just starting out, then your client may still have some questions, fears, or, in the worst case, ask for a discount.

So, how can you minimize a client’s questions, fears, and desire for a discount?

 

The Right Package For You

Let’s be honest, there is no one answer that I could give that would stop every potential client from questioning your pricing; but, through clear communication, you can reassure your client by setting clear expectations for what the project entails and what it doesn’t.

 

Every freelancer, start-up, and small business should have a list of packages that gives a rough outline of what each package entails, so potential clients can see if there is a package that works for their needs.

There will be clients that ask for audio, video, and photo coverage of an event or project, despite the package they paid for only including video. You need to ensure that they know that adding onto their chosen package will increase the price, as it may require more help (boom operator, photo editor, audio engineer, etc.), and it will undoubtedly require more time.

However, there will always be clients that want to pick-and-choose various parts of your different packages.

This should lead the creative to one question: “Should you allow custom packages?”

That’s a question you have to ask yourself: “Does this improve my brand?” and “Can I output consistent quality for each client, if they all asked for custom packages?”

Some of you will answer “yes,” while others will say, “no.” And that’s okay. All that matters is that you know your own limitations— whether based on ability, brand, reliable helpers, or something else.

There is a saying that I have been hearing a lot recently and that is, “Under promise, over deliver”.

Whether you are a freelancer, owner of a start-up, or small company president, these four words could be integral to your success (as you recognize that you do not have access to the same budget as a large company for each project that you are hired to create), but you will still reach and surpass expectations by giving clients more value than they expected— given the limitations.

Your Vision Starts Here

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CategoriesNews Press Release
byHeir Media

A New Beginning

 

A New Beginning

We have some very exciting news to share!

 

To Our Customers, Employees, and Future Clients:

It’s been a long journey, but we have some exciting news. Since we started this company over ten years ago, we’ve channeled our passion for storytelling into creating meaningful, creative, and story-driven content for our clients’ needs.

And now, more than ever, we believe that storytelling is not only useful for branding and advertising, but it’s necessary to connect with your audience. Engaging your customers, fans, and potential audience is crucial to brand success — and we’ve gotten pretty good at helping our clients tell those stories.

We’ve been blessed with the unique ability to provide our clients with a one-stop-shop in media production: from publishing and brand design, to film production and music composition, we’ve been able to tap into our employees talents to give our client the full gambit of media production.

Still from our film, “Saving Savanna.”

“And now, more than ever, we believe that storytelling is not only useful for branding and advertising, but it’s necessary to connect with your audience.“

Our Announcement

With that being said, it is with excitement that I announce two exciting pieces of news. First, we have a name change. Yes, you read it correctly, we’ve changed our name. Last year, we decided that it was important to make the shift from HRM Incorporated, to Heir Media permanently.
While we love what we accomplished as HRM Incorporated, we wanted to begin a new chapter in our company’s life — one that’s more creative, more innovative, and one that takes on more challenges. We wanted our name change (and logo, and color changes) to reflect our bold mission statement: “Where Creativity Meets Excellence.”
Second, we’ve moved! What started out as a family business in the basement of our home, has transformed into a business full of life and creativity. We’ve moved our business from our home state of Maryland to North Carolina — Wilmington to be precise. NC has a lot to offer (and it’s closer to the ocean which we love), and we’re excited to hit the ground running.
 
Finally, I want to thank everyone who has helped us — whether they freelanced with us, worked for us, or interned with us — while we were in Maryland. You all made our time exciting and fun, plus your work was phenomenal.
 

To our clients in Maryland, I want to extend a ‘thank you’ as well. We’ve enjoyed your candor, big ideas, and excitement for your businesses. We look forward to continuing to work with you in the future as we start our new beginning. We look forward to hearing from you!

Kimberly Bryan
President

“While we love what we accomplished as HRM Incorporated, we wanted to begin a new chapter in our company’s life — one that’s more creative, more innovative, and one that takes on more challenges. “

Kimberly Bryan

President

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FILM

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PUBLISHING

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BRANDING

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GAME DEVELOPMENT