touchpoints

The business landscape is constantly changing; and, in the flurry of different advertisements and jingles, how are businesses supposed to gain (and maintain) new clients? The answer to that question is, usually, marketing. A strong and well-aimed marketing campaign can be the difference between client acquisition, and a hot lead turning cold. Marketing tells all potential clients why they need your help and expertise over all others.

Say you have your marketing push planned— one-sheets, advertisements, business cards. You have the entire arsenal ready, and are ready to give them out. People receive them well, but there was one problem: after a week, no one remembered much about your services or products, nor did they remember who you were. You sent out advertisement materials of various types, but there was one thing that you forgot to ask about each of them: “Were any of these memorable?”

For each client, they see a plethora of ads everyday from different sources, all aiming to do the same thing you do— gaining them as a client or customer. When your advertisement (or even just your product) catches the eye of a potential client, how will they know who to go to? Easy, customized brand branding should be at the forefront of all your products and marketing materials.

Not sure how to do that on your own? Or maybe you just don’t have the time. This is where we come in. We’ll help you create personalized (and recognizable) branding that fits your mission, vision, and aesthetics.

Utilizing personalized branding will help your customers and clients connect all the products that they see to your company; and, if they like what they see, they will know who to go to. Simple steps, like using consistent brand colors, will help build brand recognition (allowing your audience to better know and recognize your products at from distance). This will allow your brand to cut through the noise of every other businesses. When branding, we must always remember that the point of branding is to create a unique voice for your company, in order to ensure that people can separate your brand from the rest— and remember it.

So, what would go into creating a strong cohesive brand that would be able to get the attention of your next client? Here are three points that you should consider (and that we will do for you when helping you design your brand’s visual touchpoints):

1. Consistency. A strong brand will a consistent feel across every digital and physical place that their brand exists. If you walk into a Nike store in London, it will be consistent with how the brand represents itself on its social media and website as well.
2. Color. The color that you choose to represent your brand matters just as much as the message you are trying to convey to your customers and clients. Take your time in better understanding what your brand is and isn’t; then understand what color schemes (palettes) work the best with your message.
3. Voice. How you talk to your customers and clients will matter in how your brand is perceived. Chick-fil-a got to where it is today, by understanding this.

Branding is a necessary part of the business development and marketing lifecycle— it is essentially the heart and soul of a company/brand. Understanding what your brand is, and how to represent it are key to standing out from the competition and achieving longevity.

Feel free to contact us at contactus@hrminc.net or 443-221-2876 to let us help you elevate your branding today.